Our story just aired on CBC British Columbia and CBC Manitoba and I still can’t believe it.
To see MisMacK Clean Cosmetics shared on a national stage, telling how a clean indie beauty brand from Canoe, BC made history with a professional men’s sports team, is truly surreal.
You can watch the full CBC feature here
When I launched MisMacK, I had no idea how far it would go. I built it from the ground up. From mixing formulas in my basement to opening three brick-and-mortar stores across BC. My dad only got to see two of them, but he was so proud.
After he passed away, my son Evan and I started a little project together, something creative to help us heal. That project became GamePlay Eye Black, the world’s first toxin-free eye black for sports.
What began as a fun mother-son project quickly evolved into an entirely new category: Sports Colour Cosmetics™, merging clean beauty with high-performance sports.
And now, that journey has led us to one of the proudest moments of my career:
MisMacK Clean Cosmetics is an Official Partner of the 2025 Grey Cup Festival, kicking off an incredible three-year partnership with the Winnipeg Blue Bombers.
How It All Happened
Like every great story, it started with one small moment of encouragement.
One of our community investors said,
“Hey, you should be part of the Grey Cup Festival.”
And I thought, yeah, we should!
So I did what every determined founder does, I emailed the Grey Cup Festival team… four times. And heard nothing.
Then it hit me, I already had a connection with the Saskatchewan Roughriders. So I reached out to my contact there, who connected me with Dave, the partnership manager at the Winnipeg Blue Bombers.
Dave called me right away. What started as a quick introduction turned into a one-hour conversation filled with passion, purpose, and a shared vision for innovation and community impact.
A few days later, I got an email from Dave that stopped me in my tracks.
“We’ve been talking to Wade, our President and CEO, and I’ve got Matt, our VP, hopping on the next call. We have a concept we’d like to discuss with you.”
That next call changed everything.
Matt and Dave said,
“We don’t just want you to be part of the Grey Cup Festival, we want to partner with you for the next three years.”
Then came the words that I’ll never forget:
“Congratulations on being a leader in your industry.”
And after we officially signed the three-year partnership agreement, Matt looked at me and said,
“Thank you for trusting us to be your first.”
That moment brought me to tears! The good kind, the happy, full-circle kind.
A True Full-Circle Moment
This partnership means even more knowing where it all began.
Both MisMacK Makeup and GamePlay are made just outside of Winnipeg. The very city where my clean beauty journey first took root.
In 2016, I was hired by Portia-Ella, a beautiful clean beauty boutique in Winnipeg, to do the makeup for their very first store campaign. That opportunity lit the spark that inspired me to create MisMacK Clean Cosmetics.
Just two years later, in the fall of 2018, I officially launched GlitterEnvi and GAIA Gloss, right there in that same Portia-Ella store. The very place where the dream began.
And now, all these years later, to be back in Winnipeg, launching GamePlay, making history with the Winnipeg Blue Bombers, and being part of the Grey Cup Festival — it feels like life has come beautifully full circle.
From that first campaign shoot to becoming the first clean indie beauty brand to partner with a professional men’s sporting league, it’s proof that life will always guide you exactly where you’re meant to be. If you just keep showing up with grit and heart.
A First-of-Its-Kind Partnership
This partnership isn’t just big for MisMacK, it’s groundbreaking for Canada.
We are officially the first clean indie beauty brand to partner with a professional men’s sporting association.
This partnership aligns MisMacK Canada’s clean beauty leader with the Winnipeg Blue Bombers, the CFL’s premier organization. Together, we’re celebrating shared values of innovation, community leadership, and authenticity, on and off the field.
Here’s what the Bombers shared about our collaboration:
“The Winnipeg Blue Bombers are known for their culture of excellence, innovation, and community commitment. With 13 consecutive sellouts and one of the league’s most passionate fan bases, they represent the gold standard for engagement in Canadian sport.
MisMacK has built its reputation by challenging norms in the cosmetics industry, just as the Bombers have led innovation in fan experience across the CFL. Together, we’re breaking new ground with Sports Colour Cosmetics™. A category designed for authenticity, performance, and self-expression, whether you’re on the field, in the stands, or in everyday life.
Just as the Bombers inspire excellence on the field and in the community, MisMacK is inspiring confidence and creativity in how people express themselves. Together, we’re proving that innovation in sport and beauty can go hand in hand.”
The first time I read those words, I cried again. I still do.
It’s printed off, framed, and hanging proudly above my desk. A daily reminder that no matter where you come from, you can do big things.
Experience MisMacK at the Grey Cup Festival
During the 2025 Grey Cup Festival, you’ll find us in the Uof W RecPlex TELUS CFL Fan Experience, where fans of all ages can get creative, have fun, and experience the power of GamePlay Eye Black firsthand.
You’ll be able to:
⭐ Try on GamePlay Eye Black and Eco Glitter. The same toxin-free eye black used by the Winnipeg Blue Bombers.
⭐ Create your own #GritUp statement on your cheeks.
⭐ Snap a photo at our Selfie Station and enter our Grit Up Selfie Contest for a chance to win a signed Grit Kit by Maple, the official Grey Cup Festival mascot.
Limited-Edition Gold Glitter Grit Kits
✨ Purchase your Limited Edition Gold Glitter Grit Kit, available exclusively at the 2025 Grey Cup Festival Retail Stores during the 2025 Grey Cup Festival in Winnipeg!
Come see us to receive your voucher for a Receive a FREE Grit-Kit-Size GlitterEnvi with your purchase during the 2025 Grey Cup Festival or while supplies last. A $17 value, while quantities last.
Each Gold Glitter Grit Kit is a celebration of grit, growth, and Canadian creativity, marking MisMacK’s historic partnership with the Bombers and the start of something truly game-changing.
👉 Explore the full Grit Kit collection
What’s Next
This is only the beginning.
Over the next three years, you’ll be seeing a lot more of MisMacK in Winnipeg and across Canada, as we continue to redefine what beauty and sports can look like together.
We’re bringing Sports Colour Cosmetics™ to stadiums, locker rooms, and fans everywhere because the game deserves products that perform as hard as the players who wear them.
From a small-town basement dream to the biggest stage in Canadian sports… this partnership is a dream come true.
Thank you to everyone who’s believed in us, invested in us, and helped us make history.
Here’s to grit, growth, and gold. 💛
— Missy
Founder, MisMacK Clean Cosmetics & GamePlay Sports Colour Cosmetics™
