IT STARTED LONG BEFORE MISMACK

Missy MacKintosh’s love of makeup started at three years old.

She was fascinated by it long before she was ever allowed to wear it.

When her mom joined Mary Kay when Missy was 14, Missy became her right hand for the next four years. Then came the realization that this childhood obsession could actually become a career.

Missy studied makeup artistry at Blanche Macdonald and graduated with honours. By 20, she was managing a MAKE UP FOR EVER counter. At 21, she was recruited by Shoppers Drug Mart to manage what was then its largest cosmetics boutique in Western Canada and the first in the region to carry MAKE UP FOR EVER.

Cosmetics had become more than something she loved.

It was what she knew.

MAKEUP FOLLOWED HER HOME

After a deeply personal loss brought Missy back to Salmon Arm, she spent six years running a travel agency and thought her career in makeup might be behind her.

It wasn’t.

One wedding became another. Then another.

By 2014, the demand had grown enough for Missy to return to makeup artistry full time.

Her work expanded into weddings, commercial campaigns, opera, editorial and education. Her artistry was featured internationally, including Cosmopolitan and HuffPost. She created her own makeup artistry training program, trained other artists and taught makeup artistry through Okanagan College.

What started as a childhood obsession had become an internationally acclaimed career.

And then one job changed everything.

THE SHOOT THAT CHANGED EVERYTHING

In 2016, Missy was hired for a campaign for a new retailer, Portia Ella, featuring natural and Canadian made cosmetics.

She went into the shoot with a preconceived idea that the products would not perform to the standards she required as a professional artist.

At the time, they didn’t.

But what happened on set opened her eyes to something much bigger than performance.

She began asking questions about ingredients.

Once she started learning, she could not look at her professional kit the same way again.

At the same time, Missy knew customers did not want to give up colour, creativity, experience or Pro Performance in order to choose products made with more intentional ingredients.

After a lifetime in cosmetics artistry and retail, she could see the gap clearly.

So she decided to build what she could not find.

FROM AN IDEA TO MISMACK

Missy began networking until she connected with a Canadian female chemist who believed in what she was trying to create.

Artistry met formulation.

MisMacK began taking shape in a small town basement in Canoe, British Columbia.

In 2018, MisMacK Clean Cosmetics® was introduced to the world with GlitterEnvi™, followed by Flawless Foundation, ART Shadows, Moisture Locking Lipsticks, BLUR Setting Powder, skincare, Pro Brushes, lashes and more.

Each product was created around the same thinking.

Intentional ingredients. Pro Performance. Multi use whenever possible. Products created for real life and designed to work together.

What had started as an idea was becoming something much bigger.

One Product Changed Everything

GamePlay™ Eye Black was never part of the business plan.

After losing her dad, Missy was navigating a season of grief when a simple conversation with her son Evan turned into a fun mother son project.

Evan wanted to wear Eye Black for baseball, but Missy was not comfortable with the ingredients in the products they were finding. Knowing MisMacK already had the manufacturing relationships and experience creating cosmetics, she asked him:

“Do you want to create a clean Eye Black?”

Evan said yes.

From there, he became part of every step. The name. The logo. The packaging. The formulation. How it needed to perform. And eventually, standing beside his mom to pitch GamePlay™ on Dragons’ Den.

What started as something fun for a mom and her son during a difficult season began to snowball into something neither of them had planned.

But somewhere along the way, something clicked.

GamePlay™ was not separate from MisMacK.

It was proof of what MisMacK had been building from the beginning.

Flawless Foundation performing through a long day.

ART Shadows moving from eyes to cheeks, lips and brows.

Skincare preparing the skin while working directly with cosmetics.

AMP’D UP Mascara doubles as a transferproof gel liner.

GamePlay™ performing on and off the field, from game day Eye Black to a crease proof eye shadow base and theatre paint.

Different moments. The same philosophy.

That realization gave a name to what MisMacK had been creating all along:

Sports Colour Cosmetics™.

Today, Skincare, Cosmetics and GamePlay™ come together as one multi use ecosystem, built to work together and defined by Pro Performance with intentional, high integrity ingredients.

One ecosystem. Multiple solutions. Built to work together.

SEE HOW THE MISMACK ECOSYSTEM WORKS

MISMACK THROUGH THE YEARS

2018


MisMacK launches inside a Shoppers Beauty Boutique in Calgary with GAIA Gloss, our first multi use product, and GlitterEnvi™, Canada’s first biodegradable glitter available for retail.

2019


MisMacK launches Flawless Foundation, ART Shadows, Moisture Locking Lipsticks and BLUR Setting Powder in May, followed by AMP’D UP Mascara that Christmas.

2020


When retailers closed, MisMacK pivoted to live Zoom lessons across North America and received its first Global Clean Beauty Award for Best Eye Shadow. Customer demand for skincare followed, leading to the launch of Nourishing Cleansing Balm and Nourishing Skin Oil with a manufacturer in Salmon Arm.

2021


In April, MisMacK opens its first store in downtown Salmon Arm and introduces complimentary Pampering Sessions. That summer, Nourishing Moisturizer launches. In September, store number two opens in downtown Victoria alongside Pro Brushes, reusable lashes and new ART Shadow shades. Research and development also begins on Body Glow Oil and DePuff & Prime.

2022


As Missy navigated her dad’s declining health, MisMacK continued to grow, launching DePuff & Prime and Sunday Body Glow Oil. MisMacK also earned another Global Clean Beauty Award, taking top honours against an international brand from Korea.

2023


After the passing of Missy’s dad, MisMacK opens its third store in Kelowna, BC, in his honour. Missy is named a finalist for the Young Entrepreneur Award and the Kelowna Business Excellence Chamber Award. That same year, Missy and Evan start a fun mother son project that becomes GamePlay™.

2024


MisMacK soft launches GamePlay™ Eye Black just before Missy and Evan audition for Dragons’ Den and are invited to film in Toronto. Evan gifts GamePlay™ Eye Black to Toronto Blue Jays players. MisMacK closes its Victoria store, partners with KidSport Canada, and officially launches GamePlay™ while preparing for its Dragons’ Den debut.

2025


MisMacK debuts on Dragons’ Den, followed by GamePlay™ adoption with the Saskatchewan Roughriders, BC Lions and Calgary Stampeders. MisMacK becomes a preferred vendor with Source for Sports and announces its Winnipeg Blue Bombers partnership, debuted at Grey Cup 2025. Development expands into coloured Grit Sticks as MisMacK pivots away from its Kelowna store to focus on national retail and building Sports Colour Cosmetics™.

2026


MisMacK Clean Cosmetics® becomes a registered trademark. After being approached by Pharmasave in January, MisMacK grows from zero to 32 Pharmasave locations in three months, moves into a dedicated logistics facility to support its national growth and launches the Winnipeg Blue Bombers Fan Kit™.

New Orange, Pink, Red and Purple Grit Sticks enter development as GamePlay™ continues gaining traction across professional sport and Banana Ball.

MisMacK introduces Every Age. Every Stage., relaunches the MisMacK 3.0 website and creates the first BCHL Fan Kit™ with the Salmon Arm Silverbacks, continuing the national growth of Sports Colour Cosmetics™.