Multi award winning colour made to go way beyond the eyes.
ART Shadows are pure, highly pigmented mineral based colour designed to be used on eyes, cheeks and lips, wet or dry.
They are called ART Shadows for a reason. Wear them softly, build the pigment, turn them into liner, blush, lip colour, colour corrector or even temporary hair colour when applied wet.
Each shade comes in its own large magnetic pan, so you build the palette you actually want. No being stuck with a whole palette when there is only one colour you love. Choose your favourites, replace only what you use and let your palette grow with you.
Made with mineral based pigment and a jojoba oil binder, ART Shadows are softer than many traditional pressed shadows. A little goes a long way, so treat them with care and give them a safe magnetic home in your Ay Lelum Palette.
Rooted in BC
Rooted in BC actually started with a typo.
While labelling our Salmon Arm ART Shadow, Missy accidentally put Salmon Arm on the back label and did not notice until halfway through. Katie caught the moment on video, posted it to TikTok, and it took off.
Then something amazing happened. MisMacKāers and BC residents who had never heard of us started nominating their own towns, cities and communities for future ART Shadow names.
That little labelling mistake sparked Rooted in BC, and today every ART Shadow carries the name of a place in British Columbia.
And yes, these are multi award winning. ART Shadows have won multiple Clean Beauty Awards for Best Eyeshadow. In 2020, while MisMacK was still being built from a basement, these shadows beat out major established brands on the world stage.
Pure pigment. Endless possibilities. Rooted in BC. For Every Age. Every Stage.